College of Business Administration

Bachelor of Science in Business Administration

Major in Marketing Management

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Major in MARKETING MANAGEMENT (BSBA-MM) program prepares the graduates for careers in Marketing, Market Research, Advertising, and Public Relation. The curriculum provides the graduate with both technical skills and competencies required in the field but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.

The Business Administration Program utilizes an integrated approach to study the interrelationship among the different functional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, students are expected to appreciate the economic, social, technological as well as legal environments within which all businesses must operate and possess the basic business knowledge, skills, values and attitudes to effectively lead an organization and achieve the desired result.

It is an interdisciplinary and problem-focused program comprising three integrated elements: core business and management education courses, business administration core and major courses. Each major consists of courses designed to develop the critical thinking and analytical information/communication technology skills, human relation, communication, quantitative and computer skills needed by the graduates to successfully serve as leaders in business organizations. The program also addresses contemporary organizational issues such as global competition, continuous quality improvement, good governance, and the relationship between organizations and various environmental forces which are key components of a global economy.

A distinctive feature of the program is that the majority of upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Extensive opportunities are available for students to meet business professionals and gain practical experience.